2nd & Charles
Specialty Retail
Books
📋 Retail Lease Trac
🗓 Tracked since 2026-05-24
🤖 Last researched 2026-05-24
Data confidence:
95%
Best Match
Mission Bend Shopping Center
97
score
4 properties qualify
· 2 disqualified
SF Range
10,000 – 25,000
sq ft
Min Traffic
15,000
VPD required
Population 3mi
40,000
min residents
Min HHI
$40,000
household income
Drive-Thru
—
Not required
Qualifying Sites
4
of your properties
🏢 Company Intelligence
2nd & Charles (Books-A-Million, Inc.). 47 current locations. Expanding 5 stores in 12mo. Source: Retail Lease Trac.
🎯 Match Analysis — 4 Qualifying Properties
97
match
Mission Bend Shopping Center
Houston, TX
· 10,038 SF available
· Anchored by Harbor Freight Tools, dd's Discounts
Discovered
Every hard requirement met — clean match, no asterisks
2nd & Charles fits Mission Bend Shopping Center without compromise — 10,038 SF available fits their 10,000–25,000 prototype exactly, 83,000 cars/day is 5.5× their minimum threshold, 163,643 residents within 3 miles. Placer.ai confirms 96,635 monthly shoppers at this property — 72% from family households with children.
83,000
VPD
✓ min 15,000
163,643
Pop 3mi
✓ min 40,000
$70,902
Median HHI
✓ min $40,000
10,038
SF Avail
10,000–25,000
📊 What Placer.ai Is Telling Us
👣
Foot Traffic
96,635 verified monthly visitors (Placer.ai, 51 weeks of data)
⏱
Dwell Time
40-minute average dwell
📈
Traffic Trend
Up 4.6% year-over-year — this property is gaining momentum, not losing it
👨👩👧
Family Demo
72% of shopper households have children — a strong family-oriented trade area that fits 2nd & Charles's target demographic.
💵
Shopper Income
1.14x income index vs national baseline — visitors here earn above average. Discretionary spenders, not paycheck-to-paycheck shoppers.
🏠
Verified HHI
Placer tracks real phones, not Census estimates: verified visitor median HHI of $85,730
🧒
Generation Mix
35% Gen Alpha + Gen Z visitors, with 21% millennial parents — a young, active household demographic.
Data period: May 2025 – Apr 2026 (51 weeks, weekly)
▶ Scoring Detail
📐
Space
10,038 SF — inside their 10,000–25,000 SF prototype
🚗
Traffic
83,000 VPD — 5.5× their 15,000 minimum (exceptional arterial)
👥
Trade Area
163,643 residents within 3 miles (+123,643 above their 40,000 minimum)
💰
Income
$70,902 median HHI — 1.8× their $40,000 threshold
⚓
Anchor
Harbor Freight Tools, dd's Discounts — destination traffic driver
📊
Placer Verified
96,635 monthly visitors · 1.14x income index · 72% families
90
match
Bear Creek Shopping Center
Houston, TX
· 85,185 SF available
· Anchored by Fiesta Mart (coming soon)
Discovered
Strong match across all primary criteria
2nd & Charles fits Bear Creek Shopping Center without compromise — 60,000 cars/day is 4.0× their minimum threshold, 85,697 residents within 3 miles, $110,106 median HHI is 2.8× their income requirement. The co-tenancy is a genuine win: Fiesta Mart are all brands 2nd & Charles actively seeks when entering a new market.
60,000
VPD
✓ min 15,000
85,697
Pop 3mi
✓ min 40,000
$110,106
Median HHI
✓ min $40,000
85,185
SF Avail
10,000–25,000
🤝 Co-Tenancy Wins — Why the Lineup Matters
🛒 Grocery Anchor
Fiesta Mart
— grocery anchor — high-frequency weekly traffic baseline
▶ Scoring Detail
🚗
Traffic
60,000 VPD — 4.0× their 15,000 minimum (high-volume corridor)
👥
Trade Area
85,697 residents within 3 miles (+45,697 above their 40,000 minimum)
💰
Income
$110,106 median HHI — 2.8× their $40,000 threshold
🤝
Co-Tenancy
Fiesta Mart — 1 alignment
🎯
Category Gap
No competing specialty retail brand in this center
87
match
Market at Crenshaw
Pasadena, TX
· 75,000 SF available
· Anchored by Academy Sports (shadow anchor), Burlington
Discovered
Strong match across all primary criteria
2nd & Charles fits Market at Crenshaw without compromise — 100,000 cars/day is 6.7× their minimum threshold, 74,120 residents within 3 miles, $99,077 median HHI is 2.5× their income requirement. The co-tenancy is a genuine win: Burlington, Kids Empire, Academy Sports are all brands 2nd & Charles actively seeks when entering a new market. Placer.ai confirms 286,028 monthly shoppers at this property — 73% from family households with children.
100,000
VPD
✓ min 15,000
74,120
Pop 3mi
✓ min 40,000
$99,077
Median HHI
✓ min $40,000
75,000
SF Avail
10,000–25,000
🤝 Co-Tenancy Wins — Why the Lineup Matters
💚 Value Retail
Burlington
— value-retail anchor — drives the family value-shopper this center needs
🎉 Family Entertain
Kids Empire
— family traffic generator — children + parents = 2nd & Charles's target household
🏅 Sporting Demand
Academy Sports
— proves active lifestyle demand in this trade area
📊 What Placer.ai Is Telling Us
👣
Foot Traffic
286,028 verified monthly visitors (Placer.ai, 51 weeks of data)
⏱
Dwell Time
43-minute average dwell — a real shopping trip, not a grab-and-go. Enough time to explore a full 2nd & Charles store.
📉
Traffic Trend
Down 5.9% YoY — adding a draw like 2nd & Charles could reverse this trend and strengthen the center
👨👩👧
Family Demo
73% of shopper households have children — a strong family-oriented trade area that fits 2nd & Charles's target demographic.
💵
Shopper Income
1.26x income index vs national baseline — visitors here earn above average. Discretionary spenders, not paycheck-to-paycheck shoppers.
🏠
Verified HHI
Placer tracks real phones, not Census estimates: verified visitor median HHI of $94,403
💳
Spending Power
50% of visitors earn $75K+ — discretionary income territory
🧒
Generation Mix
35% Gen Alpha + Gen Z visitors, with 20% millennial parents — a young, active household demographic.
Data period: May 2025 – Apr 2026 (51 weeks, weekly)
▶ Scoring Detail
🚗
Traffic
100,000 VPD — 6.7× their 15,000 minimum (exceptional arterial)
👥
Trade Area
74,120 residents within 3 miles (+34,120 above their 40,000 minimum)
💰
Income
$99,077 median HHI — 2.5× their $40,000 threshold
🤝
Co-Tenancy
Burlington, Kids Empire, Academy Sports — 3 alignments
📊
Placer Verified
286,028 monthly visitors · 1.26x income index · 73% families
80
match
Fountains on the Lake
Stafford, TX
· 50,000 SF available
· Anchored by AMC Theatre, Ross, Main Event, Burlington, Hobby Lobby, Old Navy, RH Outlet
Discovered
Strong match across all primary criteria
2nd & Charles fits Fountains on the Lake without compromise — 155,000 cars/day is 10.3× their minimum threshold, 120,381 residents within 3 miles, $101,536 median HHI is 2.5× their income requirement. The co-tenancy is a genuine win: Burlington, Ross, Five Below, Old Navy and 4 more are all brands 2nd & Charles actively seeks when entering a new market. Placer.ai confirms 343,591 monthly shoppers at this property — 68% from family households with children.
155,000
VPD
✓ min 15,000
120,381
Pop 3mi
✓ min 40,000
$101,536
Median HHI
✓ min $40,000
50,000
SF Avail
10,000–25,000
🤝 Co-Tenancy Wins — Why the Lineup Matters
💚 Value Retail
Burlington
— value-retail anchor — drives the family value-shopper this center needs
💚 Value Retail
Ross
— off-price anchor — same value-seeking shopper who visits this center
💚 Value Retail
Five Below
— youth/family retail — high-frequency family visits
💚 Value Retail
Old Navy
— family apparel anchor — strong family household crossover
🎉 Family Entertain
Main Event
— family anchor — parents shopping while kids play = 2nd & Charles's core buyer
🎉 Family Entertain
AMC
— movie theater — consistent weekend family traffic, strong dwell
👨👩👧 Family Apparel
Children's Place
— children's apparel — family household shopper
👨👩👧 Family Apparel
Hobby Lobby
— crafts/activity retail — active family shopper
📊 What Placer.ai Is Telling Us
👣
Foot Traffic
343,591 verified monthly visitors (Placer.ai, 51 weeks of data)
⏱
Dwell Time
84-minute average dwell — shoppers treat this as a destination, not a quick stop. Long dwell means browsing, discovery, and higher conversion for 2nd & Charles.
📊
Traffic Trend
Stable year-over-year (-3.5%)
👨👩👧
Family Demo
68% of shopper households have children — a strong family-oriented trade area that fits 2nd & Charles's target demographic.
💵
Shopper Income
1.25x income index vs national baseline — visitors here earn above average. Discretionary spenders, not paycheck-to-paycheck shoppers.
🏠
Verified HHI
Placer tracks real phones, not Census estimates: verified visitor median HHI of $93,802
💳
Spending Power
48% of visitors earn $75K+ — discretionary income territory
🧒
Generation Mix
33% Gen Alpha + Gen Z visitors, with 22% millennial parents — a young, active household demographic.
Data period: May 2025 – Apr 2026 (51 weeks, weekly)
🔁 Cross-Shopping Affinity — Who Your Shoppers Also Visit
Placer.ai tracked these brands visited by the same phones that visited this property. Higher % = stronger overlap with your shopper base.
Target
68%
H-E-B
61%
Ross Dress for Less
52%
AMC Theatres
48%
Burlington
44%
Starbucks
41%
Chick-fil-A
38%
Five Guys
28%
Jersey Mike's
22%
Great Clips
19%
Planet Fitness
16%
Chipotle
14%
💡 Use this to pitch tenants whose shoppers already visit your property — they convert faster and sign faster.
▶ Scoring Detail
🚗
Traffic
155,000 VPD — 10.3× their 15,000 minimum (exceptional arterial)
👥
Trade Area
120,381 residents within 3 miles (+80,381 above their 40,000 minimum)
💰
Income
$101,536 median HHI — 2.5× their $40,000 threshold
🤝
Co-Tenancy
Burlington, Ross, Five Below + 5 more — 8 alignments
📊
Placer Verified
343,591 monthly visitors · 1.25x income index · 68% families
🕐 Activity Timeline
Matched — Mission Bend Shopping Center
Score 97 · Pending
2026-05-25
Matched — Bear Creek Shopping Center
Score 90 · Pending
2026-05-25
Matched — Market at Crenshaw
Score 87 · Pending
2026-05-25
Matched — Fountains on the Lake
Score 80 · Pending
2026-05-25
System
Prospect created from match engine.
2026-05-25
System
Prospect created from match engine.
2026-05-25
System
Prospect created from match engine.
2026-05-25
System
Prospect created from match engine.
2026-05-25
Added to TenantIQ
Source: Retail Lease Trac
2026-05-24
AI intelligence research
Criteria, co-tenancy, expansion status scraped
2026-05-24
👤 Contacts
Primary
retail_lease_trac
retail_lease_trac
📋 Site Requirements
Square Footage
10,000 – 25,000 SF
Min Traffic
15,000 VPD
Population (3mi)
40,000+
Min HHI
$40,000
Drive-Thru
✓ Not needed
Outside Seating
—
Data Confidence
95% · Retail Lease Trac
📡 Intelligence Sources
📋
Retail Lease Trac
high
Site criteria from official RLT database — brand's RE team verified
🤖
AI Research
medium
Deep research on 2026-05-24 — criteria, co-tenancy, expansion status
📊
Placer.ai
high
Cross-shopping affinity verified against your property visitor data
✉️
Direct Contact
high
Email verified — Tim Hughes President, Falcon Realty Advisors
🌐
RE Portal
medium
Official real estate portal: linkedin.com/company/2nd-charles